The Task
We needed to enhance the brand presence for Wink, a cosmetic brand specializing in organic products such as face gels and skin serums.
The primary challenge lay in crafting a visual identity that effectively communicated the brand's commitment to being fully homegrown, organic, and free from toxins. Wink's emphasis on ethically sourced ingredients further added to the complexity of the task. The goal was not only to create a visually appealing brand but to tell the story of purity and sustainability through design language. In this context, our challenge was to breathe life into the brand, using design elements that conveyed simplicity, soberness, and the natural essence of Wink's products.
Execution
To tackle this challenge, Mark It Ten adopted a strategy that seamlessly integrated branding and photography. Our branding process involved meticulous attention to detail, focusing on creating a design language that resonated with Wink's organic and homegrown ethos. The use of breathable spaces in the design allowed for a clean and refreshing aesthetic, mirroring the purity of Wink's products.
The Execution
The photoshoot was a key component of our execution, capturing the essence of the brand through images that highlighted the organic and ethically sourced nature of the cosmetics. We employed simple and sober design elements to reinforce the brand's commitment to transparency and purity. The result was a cohesive visual identity that not only enhanced Wink's brand presence but also communicated its values to a discerning audience seeking authentic and organic cosmetic solutions.
