The Task
Mark It Ten undertook a challenging task on behalf of our esteemed client, the Tapan Group, a distinguished cooking oil brand. The overarching challenge lay in navigating a competitive market, where consumers increasingly sought meaningful connections with the products they purchase. Tapan Group needed a comprehensive digital strategy to not only distinguish itself but also communicate the unique attributes and versatility of its cooking oil offerings effectively.
Our team delved into market research, identifying the need for engaging, educational, and visually captivating content that would resonate with the target audience. Recognizing that the market had evolved beyond traditional advertising, we aimed to create a holistic narrative around Tapan Group’s products. This encompassed highlighting the health benefits of the oils, showcasing their culinary potential, and emphasizing their quality. The goal was to position Tapan Group as more than just a brand but as a culinary companion on consumers’ journeys toward healthier and tastier meals
The Execution
To address the multifaceted challenge, We devised a multifaceted execution plan. We began by crafting a content creation strategy that centered on visually striking social media reels. These reels served as the heart of our campaign, allowing us to capture the essence of Tapan Group’s cooking oils. Our team crafted a diverse range of recipes, each tailored to showcase the oils’ unique attributes and applications. From the sizzle of stir-fries to the decadence of desserts, our content presented the oils in a dynamic and relatable manner.
In parallel, our media campaign was executed with precision. We organized a product photoshoot that not only highlighted the oils’ packaging but also emphasized their role in the culinary process. These visuals added a layer of professionalism to Tapan Group’s brand image and conveyed the message that quality and taste were at the forefront of their offerings. This comprehensive approach resulted in an elevated online presence, deeper consumer engagement, and a distinct brand identity for Tapan Group in the competitive cooking oil market
