The Task
When Flying Hawk, a distinguished luxury men’s shoe brand, approached Mark It Ten, they brought with them an illustrious legacy of crafting high-quality, genuine leather footwear.
They sought to elevate their brand presence by not only maintaining their reputation for quality but also by accentuating the essence of luxury and sophistication in every facet of their brand. The challenge was clear: how to translate this esteemed legacy into a captivating packaging design and create compelling content that would resonate with their discerning audience and enhance their market positioning.
The Execution
Our journey with Flying Hawk commenced with an in-depth exploration of their brand ethos and unique selling propositions. We analyzed their product range, delved into their history, and gained insights into their target audience.
Armed with a profound understanding of Flying Hawk’s essence, we embarked on the task of packaging design that would speak volumes about the brand’s commitment to quality and luxury. The packaging we crafted was more than just a protective shell for the exquisite footwear; it was an elegant statement of Flying Hawk’s brand identity.
