The brief
We took on a dynamic challenge with Feed Co., a culinary haven housing three distinct food brands—Momo Cult, Masala House, and Fat Bowl. The task at hand was to create cohesive and compelling branding for each of these brands while ensuring that they collectively represented the vibrant and youthful identity of Feed Co. Each brand, with its unique culinary offerings, presented a distinctive challenge. Momo Cult tantalized taste buds with momos and noodles, Masala House celebrated the flavors of North Indian cuisine, and Fat Bowl curated meal bowls that included rice bowls and salad bowls. The overarching challenge was to create branding that not only highlighted the individuality of each brand but also established a visual unity that resonated with the youthful target audience, fostering high brand recall.
The Execution
In executing this multifaceted project, We orchestrated a comprehensive branding strategy that seamlessly wove together the essence of Momo Cult, Masala House, and Fat Bowl. Our team engaged in meticulous brand development, ensuring that each logo, color palette, and design element reflected the unique offerings of the respective brands. The product and site photoshoot further played a pivotal role in capturing the visual identity of each brand. From the delectable allure of momos and noodles to the rich and aromatic North Indian cuisine, and the wholesome goodness of meal bowls, every photograph was carefully crafted to showcase the essence of the culinary experience. The result was a visually stunning portfolio that not only celebrated the diversity of Feed Co.’s offerings but also established a cohesive and memorable brand presence, creating an enticing appeal for the target audience.
